the art and science of influencing perception about a product, service, or organisation.
What is branding?
Branding has such a broad meaning – but really, it is just the marketing of features that distinguishes one business from another. It is what customers identify with, and what they associate with your business.
Branding of your business is essential, to cut through the masses of corporate advertising and grab your targeted customers attention. If it is a new client you are specifically targeting, this provides the opportunity for progression into a lifelong customer, that will generate business well beyond the short term.
All successful businesses have a significant degree of brand awareness – something which has not occurred by chance. Whilst branding does not happen overnight – creating and shaping a brand is non-negotiable and must be executed effectively in order to make an impact, allow you to stand out from the crowd and give your business every opportunity to flourish in the future.
One of the key components of how branding is relatable to graphic design- is that a graphic designer can work with you on all the visual elements of your businesses branding. A logo design, colours, fonts, and features established in the creative design process, is often the first step in branding and one that sets the scene for the development of a strong brand identity.