Rebranding Done Right: When and How to Refresh Your Look
A strong brand identity is essential for connecting with your audience, but even the most successful brands need a refresh from time to time. Rebranding isn’t about starting over; it’s about evolving to stay relevant, resonate with your audience, and reflect your growth.
When Should You Rebrand?
- Your Business Has Evolved: If your products, services, or audience have shifted, your branding should align with your current identity.
- Your Brand Feels Outdated: Design trends and consumer preferences change. A fresh look can breathe new life into your business.
- You’re Struggling to Stand Out: If your branding is blending in with competitors, a rebrand can help differentiate you.
- You’ve Faced a Crisis: Rebranding can help rebuild trust and signal a new chapter after significant challenges.
Examples of Successful Rebrands
- Airbnb: Their redesign in 2014 replaced a generic logo with the “Bélo,” a symbol of belonging. This rebrand reflected their mission and positioned them as a community-driven platform.
- Burberry: By modernising its logo and embracing digital innovation, Burberry revitalised its heritage image for a younger, global audience.
- Dropbox: Once seen as just a file-sharing tool, Dropbox’s 2017 rebrand used bold colours and typography to reposition itself as a creative collaboration platform.
How to Approach Rebranding
A successful rebrand requires thoughtful planning. Start by revisiting your mission and values, then work with design experts to develop visuals and messaging that reflect your evolution while staying true to your essence.
At Ashleigh May Design, we specialise in rebranding that transforms businesses. Whether you need a subtle refresh or a complete overhaul, we’ll help you craft a brand that connects and inspires.
Let’s take your brand to the next level – contact us today to get started!