Design with Purpose: Building a Visual Identity That Works

Great design goes beyond looking good—it should work hard for your business.

At Ashleigh May Design, we believe that purposeful design starts with strategy. Every font, colour, and layout decision is backed by an understanding of your goals, audience, and brand values.

Your visual identity is the face of your business. It communicates your story, builds connection, and influences how people perceive you. Whether you’re launching a new business or rebranding an existing one, a strong and cohesive design system can take your brand to the next level.

We work with small businesses across Hamilton and New Zealand to craft visual identities that are as functional as they are beautiful. From brand strategy and logo design to website graphics and social templates, everything we create is designed to help you show up with confidence and clarity.

You don’t need to look like everyone else—you just need to look like you. That’s where we come in. Through collaborative conversations and intentional design, we help you create a brand that aligns with your values and connects with your ideal clients.

If your current branding doesn’t reflect your business anymore—or if you’ve never invested in design before—now is the perfect time.

Feeling stuck with your brand visuals? Let’s collaborate on a design that reflects your values, supports your goals, and stands out in a crowded market.