5 Common Branding Mistakes Small Businesses Make (And How to Avoid Them)
Creating a strong brand is essential for standing out in today’s saturated market—especially for small businesses.
But without a clear strategy, it’s easy to fall into some common traps. At Ashleigh May Design, we’ve helped businesses across Hamilton refine their branding, and we’ve seen these five mistakes pop up time and time again.
- Inconsistent visuals.
Using different colours, fonts, or logos across platforms confuses your audience. Your branding should feel cohesive from your business card to your WordPress website. - Skipping the strategy.
Design without a purpose is just decoration. We believe every brand should be backed by a clear vision and strategy—what you do, who you serve, and how you want to be perceived. - DIY logo design.
It’s tempting to save money with a quick online logo, but a professional logo design builds trust, communicates value, and ensures scalability across all uses. - Copying competitors.
Inspiration is great, but your brand should reflect you. We focus on capturing your unique voice and identity, not mimicking what’s already out there. - Ignoring digital presence.
If your branding doesn’t extend to your website and social media, you’re missing huge opportunities. As a business offering graphic design in Hamilton, we help you carry your brand through every touchpoint.
Branding is more than a logo—it’s the full experience. With the right foundations, your business can look confident, polished, and ready to grow.
Let’s avoid the pitfalls and build a brand that’s truly yours.